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To duplicate this template: Click the two overlapping squares in the top-right corner and select ā€œDuplicateā€ into your own workspace.

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WELCOME TO YOUR EMAIL CONTENT VAULT!

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Aka the end of your ā€œwhat do I even say this week?ā€ spirals.

You’ve got 52 ideas in here, broken into four categories:

Each prompt includes a short writing tip to help you shape it in your voice. No plug-and-play formulas. No jargon. Just clear, specific, personality-driven ideas.

You can filter by type, drop in your own notes, and track what’s drafted, scheduled, or sent… or just open it up when your brain is fried and you need some inspo. Whether you write everything yourself or pass ideas off to a VA, this board’s here to make email feel less like overthinking your skincare routine and more like knowing exactly what step comes next.

And, if you click on the prompt to open the page, there’s a ā€˜Drafting Template’ you can click on to help you get started on writing the email! It has the main pieces you need to draft your email along with a loose wireframe to organize your thoughts.

Have any questions? Send me an email: [email protected]

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THE FOUR CATEGORIES:

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FOUNDER STORYTELLING

Theme: Connection > perfection

For when your list needs to remember there’s a human behind the brand

Intro:

Rarely does something just buy a product. They buy your brain, your heart, your story. This section is about showing up as the founder without needing a ā€œrags to richesā€ narrative.

Examples:

The Founder’s WHY

Founder Recap + ā€˜Flopped’

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PRODUCT DEPTH

Theme: Curiosity + specificity = clicks

For when you need to sell without sounding like a brochure

Intro:

Move beyond ā€œour best-seller is back.ā€ These prompts are to build an emotional connection and genuine curiosity about your product. Aka not just what it is, but why it matters.

Examples:

Myth-Busting + BTS

Fun Product FAQ

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COMMUNITY CONVERSATIONS

Theme: Stop broadcasting, start bonding

For when you want replies, shares, and saves

Intro:

Use these to create back-and-forth energy. They’re perfect for email polls, ā€œhit replyā€ questions, or linking out to an IG story convo.

Examples:

Giveaway/ Cross-promo

Encourage UGC

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ETHICAL CONVERSIONS

Theme: Soft sell, strong strategy

For when you need to make money but keep your integrity intact

Intro:

You don’t need countdown timers or scarcity hype to sell. These prompts focus on building trust, showing proof, and inviting people to buy without sounding like you’re trying too hard.

Examples:

Before & After + Education on Bundles

Review Highlight

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Your Email Content Bank